It looks like DC comics are continuing to initiate bold changes in the company. Earlier last year they ran a major reboot on many of their main titles with the NEW 52 campaign. Riding the tide of success from that endevour, it looks like they want to make a more impacting mark with their NEW LOGO.
On January 19th they unveiled their ‘Peel Back’ design, which will help DC Entertainment consolidate their major publishing branches – DC Comics, Vertigo and MAD. You can see an entire article by Brandy Phillips on their site HERE.
The strategy seems to be that they plan on modifying the logo to suit the particular material it might be placed on. Nicolas Aparicio, Executive Creative Director at Landor Associates, the Design Firm that created the logo, explains the thinking behind it:
“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content…”
There did seem to be some backlash from people (and by people, I mean my fellow comic fans on facebook). I don’t think the logo translates the idea of comics or superheroes that well, and the ‘D’ is a little too altered to remind me that this is the ‘DC’ company we are looking at, unless you always include the words ‘DC COMICS’. Still I can appreciate the initial sub-designs that they featured on their site, like this one for an obvious Green Lantern property.
I’m sure that, just like the last logo update they did a few years ago, this design will grown on us, and we will mentally think of Batman and Superman in a pavlovian way. I can’t hate on you DC, keep it moving. Oh, and thanks to Sidebar Nation for hipping me onto it.